attention smallbusiness owners, entrepreneurs, & budding social media superheros
Learn How You Can Use Social Media
To Create A Super Hero Brand That Gets You Seen Everywhere, Brings You Customers
And Makes You Money!
If you have something worthwhile that you want the world to know about but don't
know how to promote it, then this could be the most important message you'll ever read.
Because right now there's a revolution going on in the world's hottest marketing sector -
And it's about to blow things wide open to create a new generation of super hero brands and businesses.
I've done it myself. And I want to show YOU how to do it too, while there's still time.
If you're reading this, you've got a problem.
You know you've got something of value – a talent or a service that others want. Maybe it's you. Your business. Your product. Your book. Your cause.
And you sense that social media is a great way to get seen online. But you're not sure where to start.
Even worse, you see people who are less qualified or less deserving than you using social media to overtake you. Stealing the limelight. Leaving you in the shadows. And all because they have an online publicity plan.
Maybe you're too busy elsewhere. You've too many other things to do to stop and look at marketing. And there's no-one else to delegate it to – not yet anyway..
Maybe you don't know where to start. Social media is a foreign language to you. How to learn one social media platform, let alone all of them. And - wow - then you've got to link them? No way!
Maybe you can't find customers. Or know off the top of your head their true value to your business. What it costs to find them or keep them?
Maybe you can get them to your site, but you can't get them to convert. What's putting them off? Your price, your offer, how you treat them? You'd ask them, but no-one's talking to you!
And breathe...
Because I have an answer
to all these problems.
have a daily plan of exactly what to do to launch your super hero brand Up Up And Away. You can even automate some of it - so you set it, and forget it!
can change direction in a single bound if you have to, thanks to expert advice on what's new in social media (and there's ALWAYS something new!)
have customers and fans all over town and enjoy a reputation that means people like you before you even walk in the room (or fly in the window)
are recognized for your 'super powers' and authority (because you know exactly what to claim, and how to tell your story)
develop and grow your brand because you spend less time firefighting IN the business and more time ON the business uncovering its true potential
achieve the freedom to enjoy work and home as you should. To save the world, AND be back home in time for dinner? Awesome!
I've gone from starting online with zero connections and no knowledge to a network of thousands of people and a successful six figure business in less than two years.
My name is Jo Barnes. I'm the founder of The Social Networking Academy, a comprehensive online video training Academy for individuals and small to medium sized businesses that want to create and grow successful businesses using the power of Social Media.
The Academy has been voted the No 1 Social Media product online by IM Report Card – an independent ratings site. And those votes (I'm truly honoured to say) come from regular people, just like you, who have tried and liked what I have to offer.
Not only is it an award-winner, but it's also profitable. Meaning I get to invest back into the business and into you guys my customers.
And – perhaps best of all – it's a friendly place to be. Every two weeks we have a Live Q&A webinar and the facebook support group is always busy as different people in different time zones 'log on'.
I'm no different to you. I just took the right steps to achieve all this. And I can show you how to do the same.
BUT here's an important message...
if you want a super brand, you have to move fast
We all know social media is a marketing powerhouse:
1 in 3 small businesses are using it. And 58% of businesses saw a drop in marketing costs by moving to social marketing
Facebook has 850 million users. For every 5 pages viewed online, 1 is from Facebook.
1 million accounts are added to Twitter every day; 36% of Twitter users tweet daily.
Google+ is Google's social network and will feature heavily in Google searches in the future – a good reason to be on there.
Every hour over 4 years' worth of video is uploaded to YouTube. By 2013, 90% of all traffic on the internet will be on video.
A new member joins LinkedIn every second; and they're earners too (40% earn a cool $100k+ a year).
and things are getting more commercial!
Everyone's opening business pages
Recently Facebook, Twitter and Google+ all launched pages specifically for business. This means they've given you a proper home and THEY WANT YOU THERE!
Plus suddenly there's an amazing smorgasbord of things that businesses can do. You're like a kid in a candystore, spoiled for choice with shopping carts and payment methods. Proper tools for proper online commerce.
When people buy, they tell their friends through social media
Did you notice that in the last year when you buy something online you often get the option to 'share' the purchase on Facebook or Twitter?
That's social commerce. Ecommerce, with a social 'layer'.
It's a biggie – social commerce sales could hit $30 billion within 5 years.
And here's why.
Andrew Mason (Groupon founder) says: "every day people sit around trying to think of how to spend money. One of the most powerful ways to figure that out is looking at what your friends are buying, people you trust."
90% of consumers trust peer recommendations
Ticketing site Eventbrite reports 11 visits and $2.52 in revenue for every share a customer makes on Facebook
Social media has everything in place to give businesses like yours the tools to make serious money.
Those who get in first to stake their claim will have the pick of the territory and get
potentially the biggest rewards. So now is the time to jump right in!
Miss out, and you might find yourself quoting the words of Robin sometime in the future:
I don't have a rags to riches story. So I won't give you one.
And I won't be talking about mythical push button solutions either. They don't exist.
No, mine is a tale of hard work
I'm an experienced entrepreneur with solid business skills behind me. But I also had this Great Big Hairy Goal (as all goals should be!) to travel the world.
So in 2009 I started looking at how to build a business online.
And then, it happened... I met my TRUE love. Facebook… A friendly, chatty social media network that was growing like a thing possessed. I just KNEW it was my ideal place online. Free to use, a fantastic way to meet people and businesses.
And Then I Had A Rude Awakening...
While I was researching Facebook, I found offer after offer, to build you a welcome page with a video and an opt in form. The prices ranged from $797 - $1800 for ONE PAGE.
I could'nt believe it! These companies were simply creating single webpages with a bit of extra code. (I'd recently learned how to do that myself!) And they wanted to charge 1800 bucks?
I was incensed. Taking advantage of people, just because they didn't know any better? Sticks in your throat, doesn't it!
So Instead Of Getting Angry, I Decided To Do Something About It!
I marched straight round to a designer friend of mine who I paid to create me some simple Facebook fan page templates. And I offered them to my network.
I felt fantastic! Helping people avoid the super villains.
Can I tell you something about giving things away?
It gets you a lot of love online. And I'd almost by accident started building a massive list. But 'free' sure doesn't make your bank manager happy!
So I decided to set another Big Hairy Audacious Goal – to launch a low-cost service, a One Stop Shop for social media that gave everyone a friendly place to come and learn online. The Social Networking Academy.
But I was nervous.
Literally just weeks before the Academy launched, I was down to my last pennies, sleeping in a spare room at my mum's. And if the launch had flopped then I'd have had to kiss my Big Hairy Audacious Goals goodbye and go get a regular job.
And – I still have to pinch myself telling this tale – the weird thing was that
And what's more because of the relationship I had with the people on my list, they were super happy to be in the Academy. (And they all still are, because they're all still members!)
Since then we've grown and grown and tripled in size! And people are always telling me how much they love being part of the Social Networking Academy and all the amazing value it delivers.
Now I'm not telling you this to brag.
I just want you to understand that with the right business sense and knowledge, you can go just about anywhere with social media.
And I'm the proof! I started off as an entrepreneur, running my own business. I learned how to promote a business via social media. And - as a direct result - I achieved my two Big Hairy Audacious Goals in less than a year.
Goal 1 - to travel the world. As I write I'm sitting in the shade at a beachfront cafe in Phuket, with warm white sand beneath my toes and vivid green parakeets in the trees above me. And I'm running a 6 figure company from my laptop.
Goal 2 - to be the trustworthy social media expert on YOUR side. The Social Networking Academy is a real community. It grows by recommendation every month. And it's officially the No 1 Social Media Service Online. That's such a big deal for me!
If I can do it, you can too.
So where would YOU like to go?
Become the first big hero brand in your neighborhood...
Or rocket...
So here's my invitation to you:
I've redesigned the Social Networking Academy to include everything that I now know you need to get online and on the radar.
I've made it an entire A to Z of how to start, brand and build a business online with everything from deciding on your niche and getting your mind set to 'success' to step by step social media primers and all the advanced stuff the top gurus usually keep to themselves.
It's all here. The last 2 years of my life and what I've learned from my own experience. It's the most comprehensive analysis of a 6-figure success story you'll find.
As well as all the fantastic Social Media Training that's already on the site,
we're launching a Brand New 7 week Fast Start course starting 1st May 2012!
Here's what's included in our Create a Social Media Superhero Brand Course!
Part 1 – Let's Talk About Social Media For Business
Why Social Media is your secret super power – top 10 reasons you must be using it in your business
Core Principles 101: your quick-start guide to social media for business
The Unwritten Rules (which I've written down for you) on relationship building, etiquette and best practice
Case Studies: my personal 'swipe' file of those getting it right (and – KERPOW! – those who got it horribly wrong)
Part 2 - Let's Talk About YOU!
How to be happy at work for the rest of your life…describe your perfect day
Reveal your perfect niche, market or client with my 5 x 5 System (a must read if you're unsure where to focus)
Why YOU need Big Hairy Audacious Goals. The Bigger and Hairier the better!
The Must-Have Tools for your super hero utility belt. Some will surprise you! Create an Invincible Mindset. Leap over lurking fears with this mind control technique
Part 1 – Define Your Brand
Million dollar branding exercise: design a heroic brand that 'saves the day' for your followers
Create a compelling backstory – who you are, where you came from, what you stand for, and why people should listen to you
Design an A to Z social media brand campaign that gets you everywhere fast
"Batman. Meet Robin. And Alfred." Why you MUST have your own Power Team and who should be in it
Part 2 – Define Your Social Media Strategy
X-Ray Vision – spot markets and customers crying out for something you could provide
What you can learn from your competitors (it's glaring obvious once you know how)
Hmmm: Facebook, Google+, Twitter, LinkedIn, YouTube… which is best for you?
My 'Is It Working?' Formula – the essential 4 numbers that reveal how much punch your social media is packing
What's the buzz? How to find out legally where your visitors are from and what people are saying about you and your brand online
Part 1 – Get Your House In Order
Soar up the Google rankings with the right kind of high visibility web presence
The 3 Bs of authority; be credible, be trustworthy and be a hub
Create super-engaging content (and lots of it) even if you can't write a word
Always have something to say: read the 'Daily Planet' guide to endless story ideas
All the social widgets and buttons you need to let your social media talk to each other. So send one message here and it blasts out across all your media (this will save you DAYS)
Part 2 - Find All The Customers You Can Handle
Essential Facebook Blueprint: the 10 things you MUST DO when creating a page
Convert window shoppers into customers with the cool tool that creates world-beating landing pages
Build a massive audience with an irresistible offer they can't say no to – your Step By Step Guide
Supercharge customer relationships with regular contact (hardly ANYONE does this, so get going before your competitors catch on)
The Sales Vortex; your 6 Point Plan that combines everything seamlessly – from finding leads to selling high priced products
Part 1 - Understand Facebook Marketing
Personal Profile v Business Page; don't break Facebook's rules, or you'll risk being closed down
The strange power of your Personal Profile to attract adoring new customers
Throw the switch on the bat signal: 5 sure-fire ways to get your brand high visibility
Why content is the key to everything (get this right, and there'll be MASSIVE activity on your page)
Show them you care: send tailored messages to smaller groups with the power of 'Smartlists'
Part 2 - Advanced Facebook Marketing Techniques
Storytelling: how to use heroic tales to entertain, relate, teach and gently sell
How viral competitions and promotions can get you fans faster than a speeding bullet
Prove you're a hero: add massive value with Online Seminars and Events
The fastest way to get people to your brand? Advertise. But first, view this 4-step Ads Masterclass so you bring home a result within budget
Look over my shoulder as I show you the exact 6 steps I take to set up a Timeline on a business page
The applications that super engage your audience. And the ones to avoid
Part 1 - Twitter Marketing
Twitter; a massive viral money-spinner for your business, if you do it right
How to get started - essential tips on setting up your profile, and what to avoid!
Jargon buster: Engagement, ReTweeting and HashTagging explained
Viral videos; fantastic photos - high octane tweets that get you followers fast
Put it all together; combine Twitter and Facebook marketing with our easy-peasy 3-point plan
Automate your tweets - useful hero tool, or villain in disguise? Watch this to decide
Part 2 - LinkedIn Marketing
LinkedIn – your invitation to the influential 'shirt and tie' social network
Shhhh; the secret code of a Power Profile that gets you noticed for all the right reasons
Discover the quickest way to massive engagement... LinkedIn Groups
Reputation builder – the definitive quick and easy guide to LinkedIn networking
Establish your presence asking questions; demonstrate super powers giving answers
'Must-Have' LinkedIn Widgets - what they do, and how to set them up
Part 1 - Google+ Pages
Is Google+ the future of social networking for business?
Critical settings for a dynamic Profile Page on Google's social network
Authorship: the little-mentioned technique creating highly visible superstars online. Be one of them
Speed-networking on Google+: amazing tools to get connected super fast
Integrate Google+ with Facebook: your easy 3-Point Plan
7 simple ways to use the power of 'Hang Outs' to get 'face-to-face' with your followers - from paid-for training events, to invitation-only parties
Part 2 – YouTube / Video Marketing
Video – if you're not using it right now, grab your camera 'cos you should be!
The Fantastic Four amazing ways to connect with your audience through video right now
YouTube v Vimeo v Tube Mogul. Why the one you use speaks volumes about your hero brand
The Secret Formula to sales video blockbusters - from opening line to call to action
My personal list of Advanced Video Tools. Hosting, editing, post production - I do videos every day and swear by these little helpers
Part 1 - Mobile Marketing
Get out a smart phone, look up your website. THAT's why you need a mobile website now!
Super smart: how to create sites and videos that are automatically mobile ready
Why mobile apps will forever influence your shopping habits (and how to get in on the action now)
Discover how to get high open rates for text adverts sent to mobiles. Easy when you know how...
Advanced Mobile Marketing Strategies – powerful techniques very few know about yet
Part 2 - The Future of Social Media
The Ultimate Clash - prepare for the fascinating Battle of the Brand Pages (and what your brand can learn from it)
Your time is precious. So which one deserves your attention - Google+ or Facebook?
Hot news: your super hero brand can't rely on organic growth. You must advertise!
Up-to-the-minute insider knowledge on every new social platform worth using. If I rate it, I'll tell you. And tell you exactly how and when to get involved
Here's What's Already on the Site for You to Start Watching Straight Away!
Step by Step 90 Day Coaching Program
Would you like to follow my journey to creating a successful business online? My step by step 90 Day Coaching Program is everything I did and more over a 2 year period condensed into a 90 Day Program for you to follow.
Conveniently split into 3 sections;
Weeks 1 – 4 – Beginners – From researching the market and determining your niche to creating your email marketing
systems and squeeze funnel. Everything you need to know to get your List Building 'Engine' up and running
Weeks 5 – 8 – Intermediate – Got your funnel in place? Now you need to know how to position yourself in the market and
drive tons of traffic to your offer page / product or service. Discover the very Facebook strategise I se to make this happen plus a whole load of other great traffic generating techniques.
Weeks 9 – 12 – Advanced – Now we start to get a little more technical. I take you through a host of different product creation
and affiliate marketing techniques, we talk through how to increase conversions, your sales funnels and my famous "How to Sell without Selling Strategy"
Superhero Social Media Training / Updates
100's of videos on all aspects of Social Media including, Facebook, YouTube, Google+, Twitter, LinkedIn.
These are my 'How to' Guides, ranging from full Basics courses on each platform, setting up accounts, adding profiles, creating pages, uploading photos / videos etc to some more advanced marketing strategies with a large section on Facebook Ads and the technical aspects of social 'plugins'!
Go Pro! Become a Social Media Manager / Agency
Perhaps you'll fall in love with Social Media so much that you'll want to help other people do theirs.
Well here's a 'business in a box' to let you do just that. A course that sets you up as an accredited Social Media Manager.
Over 4 modules we'll cover,
How to approach businesses and find your first client,
My Social Media Killer Audit Strategy,
How to price your services with ultimate confidence,
How to set up, run and manage results based social media campaigns for your customers
How to promote yourself and create your own killer marketing campaign using what you already know!
And Loads More….
This is the first time I've ever publically offered this course or this accreditation. But it's yours if you sign up to the Academy.
Free Fan Page Templates
Our state of the art drag & drop templates, allow you to create beautiful and effective landing pages, welcome pages, optin boxes, offers, discounts, competitions & promotions and distinctive timeline covers within MINUTES!
As a Lifetime Member of The Social Networking Academy you get unlimited access to these templates, to build unlimited tabs on unlimited pages for yourself and / or clients!
Create your own designs from scratch or use our fantastic ready-made designs. Your Choice!
FREE SSL Certification
the 'Trust Mark' you need if you want anyone to do business with you online. An SSL Certificate proves that your webpage encrypts sensitive data. So it's safe to enter personal information and credit card details. Usually you'd have to buy one SSL Certificate per domain per year. Which could cost you hundreds. But all our Facebook Fan Pages come automatically with their own SSL Certificates. You don't have to do a thing, pay a penny extra or worry about renewals. We take care of it all for you, with our compliments.
Free Lifetime Updates
you'd go loco trying to keep up with the constant changes in social media. So let me do that for you. I'll update the videos with new development or new techniques, and hold webinars to explain significant points. So you don't have to worry about keeping up with changes ever again.
Full Support
got a question? Just ask. We've got IT specialists on hand 24 hours a day to handle even your most dastardly riddles.
Free Q & A Webinars every fortnight
if you've got a question, come ask me. This is one of the most popular aspects of Academy membership. And I love these sessions.
Free Access to the Social Networking Academy Private Facebook Group
our amazing family of friendly helpful people all building super hero brands like yours. They're based all over the world, so there's always someone there to chat to about social media, 24 hours a day. One heck of a back up team!
But don't take my word for it, here's what customers from all over the
world are saying about The Academy.
So how much is it to invest in a membership of this amazing Academy?
Remember the $1800 pages?
This is an entire education with hours of expert analysis from my years as an entrepreneur plus everything I have learned in positioning yourself in social media.
It's the only package you'll ever need. Because it's for life.
And it includes lifetime updates.
So sign up right now and grab all this incredible value for only $397!
That's $1400 bucks less than the $1800 companies who were just going to put up
one webpage!
Don't Miss Out on our incredible 60% off the normal price Early Bird Special! I can't wait to work with you and help you to take your business to the next level!
PLUS Lifetime no-quibble Money Back Guarantee
Become a member risk-free, knowing that you can get your money back at any time if you're not satisfied. And that's my personal guarantee.
Seriously, sign up and if you can't see the massive value in my clear explanations, easy to use templates , regular webinars, IT support and lifetime updates, then no problem. Just contact me and I'll refund your money on the spot. No quibble.
Officially we have to call this our 60 day money back guarantee – that's what one of the merchants we're offering the Academy through requires us to offer. They figure a 60 day guarantee is better than a 30 day one. Sure. But I think a lifetime guarantee is best of all.
And that's my promise to you. 100% no risk guarantee.
