Who’s Really Talking About Your Facebook Page?

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You know that little ‘talking about you’ stat that sits on the top of your timeline next to your likes and in your likes button?

It’s not as good an indicator of your engagement as you might think!

Certainly not when you compare it against other pages who may have a hugely inflated ‘talking about you’ percentage rate.

Allow me to elaborate!

If you divide your talking about you stat, by the number of people who like your page, you come up with a percentage of the number of fans who are ‘engaging’ with your page at any one time.

Here’s an example of our page;

Here’s an example of another page I found currently running ads;

Most pages on Facebook certainly in the Social Media niche range from 0.3% up to about 2.7%, so as we weren’t running ads at the time of taking the photo above, I’m quite proud of 4.7%!

However! The point of this blog post is to tell you not to compare yourself with others!

I could look at the example post above and think, gosh I’m doing terribly badly at only 4.7% when this page is doing 41%! What am I doing wrong!

Well it’s all to do with, what the ‘Talking About This’ stat actually includes!

Here’s a quick video I made about it;

 

(Click the video to play instantly or watch “Who’s Really Talking About Your Facebook Page” on YouTube!)

So here are your main page stats;

If you hover over the ? to the right of ‘People Talking About This’, then you’ll get this little pop up;

This tells you exactly what’s included in the Stat, and notice it does include people who have ‘Liked’ your page. So if you happen to compare yourself against a page who is running ads, like the example above, then the percentage difference is going to be HUGE!

The moral of the story? The Talking About This Stat is a good indicator of people taking a type of Action on your page, but in my opinion, a better indicator of how well people are actually engaging with your page is by looking at the ‘Virality %’ in the details underneath your main page stats!

In this Stat – Talking About This actually means, people who created a story from your posts, liked your posts / commented / shared / etc. So what you are comparing is which posts on your page generate the most engagement, thereby influencing your overall page Talking About This Stat!

Please don’t mis-understand me. Generating Likes is hugely important as every like is a potential customer, however really getting the people who have liked to engage with your content is the key to ensuring the likes turn into customers!

I hope you’ve enjoyed this post, I’d love to hear your thoughts, feedback and questions below!

Have a great day!

Jo:)

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